OAFC extends partnership with Lowe’s and First Alert Canada for the month of October to promote fire prevention across Ontario
The Ontario Association of Fire Chiefs (OAFC) is pleased to continue our partnership with Lowe’s and First Alert Canada to promote fire prevention in communities throughout Ontario.
Fire deaths are not decreasing. We need to relentlessly pursue fire safety so that we not only increase public interest in fire prevention but also engage the public in taking action to prevent fires and to keep themselves and their loved ones safe.
By hosting public education events in Lowe’s stores across the province, our goal is to show people how simple, yet important, fire prevention can be. With the help of Lowe’s, one of the world's largest home improvement retailers, and First Alert Canada, Canada’s most trusted brand in home safety, we are confident that this goal can be achieved, ultimately helping to influence a safer Ontario.

About the Lowes events

Fire departments are invited to host fire prevention information sessions at a Lowe’s store in their community throughout Fire Prevention Month - October 2018. This is a great public education and engagement opportunity!
Our continuing theme for this year’s Fire Prevention Month is: “Working smoke and carbon monoxide alarms save lives.” Recent statistics show that in one out of three fatal home fires in Ontario, there was no smoke alarm warning; working smoke alarms can increase the chance of surviving a fire by up to fifty per cent; and that more than sixty five per cent of all carbon monoxide deaths and injuries in Ontario occur in residential homes.
In alignment with our theme, the family-friendly events could include:
  • firefighters leading an information session on smoke alarms, including 10-year sealed battery alarms
  • photo ops with kids
  • fire truck tours
  • fire escape planning exercises, and more.
You are welcome to get creative to make the events as meaningful and memorable as possible.
Lowe’s and First Alert Canada have purchased Will Fightfire and Friends public education/fire prevention kits. If you host an event, you will receive supplies from these kits to distribute at the event. The giveaways will include Will Fightfire and Friends activity books, stickers and red fire helmets, as well as adult/senior activity books that feature crosswords, Sudoku puzzles, and word searches.  In addition, Lowe’s will provide some other giveaways and take care of all the setup at the store!
In addition, your event at Lowe’s will include contest forms for the “Name Will Fightfire’s Friend Contest” for kids.  The contest comprises of a colouring page and section where kids can provide a name for Will's friend.  The contest will be run throughout Fire Prevention Month, with all entries submitted back to the OAFC by November 16, 2018.  The child with the winning name will receive a special prize package, including a fire safety gift pack, a $500 cash prize and a customized offer from you – the local fire department – which could include a fire station tour, a ride in a fire truck, and/or being a fire chief for a day. The contest runs from October 1 to November 16, 2018.  Visit our website at www.oafc.on.ca/fire-prevention-month-2018-name-will-fightfires-friend-contest for more information on this exciting campaign!

How to get involved

If there is a Lowe’s store in the community your fire department serves, you are eligible to host one of these public education events. Departments who host an event will receive: 
  • Child and youth Will Fightfire and Friends giveaways, such as activity books, crayons, red fire helmets, stickers
  • Adult/senior fire prevention activity books, brochures
  • Banner with grommets (3’ X 10’) – “Working smoke and CO alarms save lives”
  • Comprehensive press kit for distribution to local media to ensure media coverage of events, including media advisory, news release, backgrounder(s), key messages
  • The OAFC will handle all logistics and help market your event.

For more information

To host an event in your local Lowe’s store, please contact Laura Aivaliotis, OAFC Program Coordinator by phone at 905-426-9865, x228 or by email to laura.aivaliotis@oafc.on.ca
For more information on the Lowe’s First Alert education events, or support in setting up other local sponsorship opportunities, please contact Michelle O’Hara, Business Development/Operations Manager, by email at michelle.ohara@oafc.on.ca or by calling 905-426-9865, x222.
For more information about the OAFC Will Fightfire and Friends product line, visit our website at

We look forward to strengthening this partnership by helping fire departments across the province host engaging and educational fire prevention information sessions in their local communities.