Northeastern Fire Education Conference & Trade Show

Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023




The Northeastern Fire Education Conference & Trade Show (NEFEC) provides one of the most affordable and best educational and networking opportunities for senior fire officers, company officers, firefighters, and municipal officials in northeastern Ontario.

The NEFEC Trade Show has all major fire service suppliers in attendance. Over the course of two days, your exhibit team gets direct access to those who use your equipment, products, and services each and every day. Participants are provided with multiple opportunities to visit and speak with suppliers directly, enabling your sales team to highlight products and services as well as foster customer relations.
Fire service suppliers and truck manufacturers continue to be a significant contributor to the success of the NEFEC conference. 

Why Participate?

  • Reach over 300 fire personnel from northern Ontario. Meet and connect with prospective customers in person! The NEFEC Trade Show provides the ideal forum for vendors to come face-to-face with the highest calibre of qualified attendees with buying influence in northeastern Ontario.
  • Contact new prospects and generate new sales leads.  
  • Strengthen your brand! Ensure your business is identified as a leader in the industry.
  • Speak directly to people within your industry. Solicit feedback that can help improve and expand your business.
  • Connect with other vendors and understand their sales strategy. Find out the reasons for their successes. Stay on top of trends and new products in the fire service.  

How Else Can I Get Involved?

Are you looking for exposure and sales opportunities beyond your booth? Maximize your involvement with the NEFEC by engaging in one of the many sponsorship-marketing opportunities.
Please ensure you review all the information contained on this website. If you have any questions, please contact us! The planning committee and staff look forward to welcoming you to Huntsville.

Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023


Thursday, March 23, 2023
5:00pm - 8:00pm Welcome Reception Maple Pub
Friday, March 24, 2023
9:00am - 4:00pm Trade Show Registration Activity Desk
10:00am Trade Show Setup   Legacy Hall
10:15am Coffee Break   Ballroom Conference Hallway
3:30pm Coffee Break   Ballroom Conference Hallway
4:00pm - 9:00pm Trade Show    Legacy Hall
5:00pm - 8:00pm Networking Reception Legacy Hall
Saturday, March 25, 2023
6:30am - 5:00pm Registration  Activity Desk
10:00am - 4:00pm Trade Show    Legacy Hall
10:30am Coffee Break and Trade Show Time Legacy Hall
12:30pm Lunch and Trade Show Time Peninsula/Legacy Hall
6:30pm Pre-Banquet Reception Foyer
7:00pm Banquet followed by Entertainment - TICKET REQUIRED Waterhouse Ballroom



Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023

Exhibitor Information, Rates, Prospectus, and Forms

NEFEC Trade Show 2023 Exhibitor Prospectus

Please note that all Exhibitors must agree to the terms and conditions set forth in the Exhibitor Prospectus upon registration.

Trade Show 2023 Rates 

Trade Show Booth
(8 ft. x 8 ft.)
Breakfast, lunch, coffee breaks, and networking reception for up to 2 representatives. One table, two chairs, rear, and side drape.
($900+ $117.00HST)
Additional Trade Show Booth
(8 ft. x 8 ft.)
Breakfast, lunch, coffee breaks, and networking reception for one representative. One table, two chairs, rear, and side drape.
($650 + $84.50HST)
1 drop – 7.5 AMP with power bar.
($200 + $26.00HST)
Truck Space
Truck display space at Trade Show
March 24 and 25, 2023
($485+ $63.05HST)
Meal Rate for Additional Staff
Breakfast, lunch, coffee breaks, and evening function for one additional staff.
($165+ $21.45HST)
Banquet Ticket
Reception and Banquet with entertainment on Saturday, March 25, 2023.
($100+ $13.00HST)

Trade Show Location

Deerhurst Resort
Legacy Hall – Main Building
Address: 1235 Deerhurst Drive, Huntsville, Ontario, P1H 2E8
Phone: 1-800-461-4393
For accommodations, visit our Trade Show Venue and Accommodations page 

Date & Exhibit Hours

Friday, March 24, 2023 from 4:00pm - 9:00pm
Saturday, March 25, 2023 from 10:00am - 4:00pm

Trade Show Management

c/o Ontario Association of Fire Chiefs
Shelley Molica
905-426-9865 ext. 1221
Toll Free: 1-800-774-6651



Customs and Transportation Kit

Furniture, & Drapery, Draped

Tables, Carpet, Premium Furniture, Modular Elements

Turnkey Package, Exhibit Packages

Pop-Up Display, Material Handling

Advance Warehousing, I & D, Signage

Online Ordering Information

We are pleased to be appointed Official Service Contractor for NEFEC. 

Whatever your exhibiting needs, we have the products and services to give you a professional appearance and increased visibility.

Visit us at to place and order or view our selection of products and services.

The show code for this event is: 517115179

Our team is here to make your exhibiting experience as easy and seamless as possible. Leading up to the show we may periodically touch base with you to make sure all your exhibiting needs are taken care of.

Our Exhibitor Services team is available Mon-Fri from 8:30 am – 5:00 pm at 800-665-2621 or via email at

We hope you have a successful show and look forward to working with you.

Stronco Exhibitor Services


Staff Name Badge Order Form: 

Please complete your staff name badge form so we can ensure your badges are prepared prior to arrival.

Sponsorship-Marketing Opportunities

Sponsoring the NEFEC provides you with a powerful opportunity to gain a competitive edge, maintain customer loyalty, identify new markets, and achieve your companies marketing goals. Our variety of sponsorship opportunities will help you focus directly on your desired audience, as our event specifically targets the people who use your products, services, and equipment each and every day.  View our Sponsorship-Marketing Opportunities page for more details.

Trade Show Move In

Display Setup: Friday, March 24, 2023 from 10:00am - 3:30pm
Exhibitor vehicle move in will be Thursday, March 23, 2023 at 2:00pm (or Friday, March 24 at 8:00am)

Vehicles will be directed according to the order determined by NEFEC staff. 
All displays must be ready by 3:30pm on Friday, March 24, 2023. 
*Volunteers will be available to assist with materials handling.

Trade Show Move Out

Saturday, March 25, 2023 at 4:00pm
It is the responsibility of the Exhibitor to ensure that displays are cleared, and all exhibit materials are removed from the exhibit area between 4:00pm - 6:00pm on Saturday, March 25, 2023, but not sooner.

Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023 

Trade Show Location and Accommodation


1235 Deerhurst Drive, Huntsville, Ontario, P1H 2E8

Ontario's Destination Resort & Conference Centre
Fronting Peninsula Lake, just south of North Bay, Deerhurst Resort has become known as Ontario’s premier destination resort and conference centre. Echoing the relaxed setting of Muskoka – one of National Geographic Traveler Magazine “Best of the World 2012” recommended places to visit –Deerhurst Resort offers 760 acres of truly inspiring breakout space. Featuring invigorating four-season outdoor recreation and team building, spa relaxation, renowned cuisine, and breathtaking event space, it’s easy to see why Deerhurst Resort is known as such a special place. With expertise honed by hosting the G8 Summit and other high-profile events, our seasoned planners will make sure that your NEFEC 2023 experience is unforgettable.
Deerhurst Resort offers a wide array of contemporary guest accommodations to suit your needs. All feature contemporary amenities that encourage work and relaxation, such as complimentary Wi-Fi, and comfortable beds crowned with feather duvets. Awaken to gleaming lake views from our lakeside guest rooms. Step out onto balconies from main building rooms and feel rejuvenated by the Muskoka air. Gather with colleagues around the fireplace in newly renovated Junior one-bedroom suites, re-imagined by HGTV Canada's "Designer Guys.” Our luxurious condos are ideal for guests that seek more space in which to entertain clients or connect with friends.

Resort Map

Click on the map to view to download a copy.


Room Types

Please note: Elevator access is available in the Pavilion and Bayshore buildings only. Summit Lodges and condos have stair access only.  Check in time is 4:00pm and check out time is 11:00am. 
There is an 8% Resort Fee (RF) on all accommodations.  A one-night deposit is required to reserve.
Bayshore Guest Rooms 2 Queen: These rooms are conveniently located right at the beach offering an excellent view of the lake, steps from the waterfront activities and just a 10 minute walk to the Pavilion. Each guest room sports a fresh look with clean modern lines combined with soothing earth tones and a mix of naturally inspired textures that echo the surrounding Muskoka landscape. These rooms offer a balcony, juliette doors or walk out patio. 
2023 Rate: $149.00
Pavilion Guest Rooms 1 King or 2 QueenThese welcoming rooms are conveniently located in the Pavilion, along with dining outlets, indoor pool and recreation amenities and it’s just a ten minute walk from the lake. These cozy yet polished guest rooms feature either one King bed or two Queen beds, linens provided, complete with a work desk, mini desktop fridge (holds 10 cans of pop), separate vanity area and most have a balcony or terrace.
2023 Rate: $149.00

Pavilion Junior Suites 1 King

These suites in the Pavilion offer a more spacious, open concept room with King bed, living room area, high definition TV, dining table and bathroom.

2023 Rate: $169.00

Summit Lodge Suite 1 King or 2 Doubles: 1 Bedroom Suite, are close to the Pavilion, about a ten minute walk from the lake. These units feature balconies and a separate bedroom with TV and one king or two double beds. Suites feature living room, stand-up shower, fireplace, kitchenette, and a balcony. Please note there is no elevator access. There is a common room in the centre of all Summit Lodges offering a great place to gather and network. Housekeeping is included for NEFEC guests.
2023 Rate: $169.00

Hillside Resort Homes

Located in a peaceful wooded enclave close to the lake and just ten minutes from the Pavilion, these fully equipped suites come in two styles. Many are individually decorated and all feature living room with fireplace, and stereo, dining room and kitchen including full size appliances, microwave, toaster, kettle, coffee maker, pots, pans, dishes and cutlery. Styles, decor and views vary. These resort homes are located in the wooded area comprised of Tennisview, Mapleridge, Oakridge, Birchcliff and Lakeside (bldg 6).

The Greens Resort Homes

Sporting a relaxed look with rustic comfort and Muskoka-inspired ambiance, these accommodations are conveniently located near the Deerhurst Pavilion, surrounded by lovely green space and our disc golf course – hence their name, The Greens.

The Greens resort homes come complete with a kitchen with full size appliances, microwave, toaster, kettle, coffee maker, pots, pans, dishes and cutlery, a dining room and a living room with stereo, TV, and fireplace. Most feature balconies with various resort views. Layouts and views vary.

Please note these resort homes have staircase access only – no elevator access.
1 Bedroom Resort Home (Hillside or The Greens): 2023 Rate: $169.00
2 Bedroom Resort Home (Hillside or The Greens): 2023 Rate: $239.00
3 Bedroom Resort Home (Hillside or The Greens): 2023 Rate: $359.00

Deerhurst Resort Reservations

Important: All reservations must be accompanied by a one night’s room and tax deposit in the form of a cheque, or major credit card. Deerhurst Resort will not hold any rooms unless a deposit has been made at the time of reservation. The balance of the attendees’ full stay total is required at the time of check in. If the balance is not paid to Deerhurst Resort by that date, Deerhurst Resort may release the room. If the reservation is cancelled after that date, or the guest’s stay is shortened, all amounts paid to Deerhurst Resort are non-refundable.
To book your room, please click this link: RESERVATIONS

Please note, the group rate expires March 1, 2023

Guests can also call 1-800-461-4393 to speak to a reservations agent. The office is open daily from 8:00am to 8:00pm.

Amenities and Activities at Deerhurst Resort

Whatever activities you seek – from summertime splashing in the lake, winter sports or off-road adventures – with all 760 acres offered, your Ontario getaway at Deerhurst Resort is guaranteed to be unforgettable. Enjoy everything from exceptional golf, boating, treetop trekking, and horseback riding in summer to skiing, snowmobiling, sleigh rides, and skating in winter. Be sure to explore our local town of Huntsville with its Group of Seven Outdoor Gallery and unique shops, just minutes away. The sheer scope of activities and things to do right on property is unmatched by any other Ontario resort.

Activities/amenities include:
  • Deerhurst Resort features an indoor swimming pool with a whirlpool and children’s wading pool, plus two seasonal outdoor pools located throughout the property.
  • Indoor rock-climbing wall provides a challenge for all ages with different degrees of difficulty. Test your strength and reach for the top!
  • Indoor games room fun! The lively indoor games room will make you feel like you have crossed into another world. Play these entertaining carnival style games and collect enough tickets to win the big prize! Open daily year-round. No advance booking required.
  • Visit the stables at Deerhurst and take part in one of their many activities. Enjoy a guided trail ride on horseback. For ages 10 and older, no experience necessary. Available daily except Wednesdays.
  • Discover the joys of maple syrup right here in Muskoka. From maple inspired menus and sugar shacks to the Muskoka Maple Festival, everything maple is right here. Yum!
  • Pick up a hiking map and explore the countryside around the resort. Hit the trails and head up to Lookout Point for a magical view of the resort or try the sanctuary trail.
Amba Spa
Set in beautiful Muskoka, our hotel spa provides an intimate and private setting for your wellness escape.
Experience the place where harmony and relaxation not only meet but work in tandem to help you achieve complete and total well-being. With a selection of soothing body treatments, massage therapy, facials, manicures, and pedicures you can enhance your stay with a treatment package custom designed just for you. 
Our full-service spa offers guests amenities designed to indulge the five senses.
This 8,000 sq. ft. oasis of wellness and relaxation features six full-body treatment rooms, five pedicure and three manicure stations, intimate couple’s massage room, steam room, swimming pool, and whirlpool.
Hours of operation: Sunday – Thursday 9:00am – 6:00pm | Friday & Saturday 9:00am – 8:00pm
Book an appointment by calling: 1-800-461-4393 | 705-789-7113 ext. 4488

Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023 

Registration is now closed.

Trade Show Floor Plan 

Click on the image below to view the interactive floor plan.

Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023 

2023 Exhibitor List 

Below is the 2023 exhibitor list as of February 23, 2023.

To view the trade show floorplan, click here.
Company Booth Number
1200 Degrees - Darch Fire  213
3M -  Scott Fire & Safety 406
A.J. Stone Co. Ltd. 201
ABC Fire & Safety Equipment Limited 103
Air Technology Solutions 602
ALG Safety 411
Annex/FFIC/Firehall Bookstore 512
Belfor Property Restoration 409
Bulldog Hose 312
Canadian Nuclear Laboratories 606
Canadian Safety Equipment Inc. 113
Carrier Emergency Vehicles 401
Chemise Empire LTEE 209
Commercial Emergency Equipment Co. 202
Dependable Emergency Vehicles 114
Draeger Safety Canada Ltd. 614
DriveWise Canada 105
Emergmart Response Systems, Inc. 311
Fire Fighters Association of Ontario 415
Fire Marque 206
Fisher's Regalia & Uniforms 315
Fort Garry Fire Trucks Ltd. 101
Inland Liferafts & Marine 500
Inservus Management 506
KLE Canada 214
Kochek Co., Inc. 205
Knox Company 407
Krown Corporate/Krown Rust Control 301
Leslie and Associates  410
Levitt-Safety Ltd. 309
Lightning Equipment Sales Inc. 100
M & L Supply Fire & Safety 516
MES Canada Code 4 Fire & Rescue 408
Nuclear Waste Management 204
Nvone Inc 210
Office of the Fire Marshal 305
Onspot Automatic Tire Chains 314
Ontario Fire Academy 608
PPE Solutions 402
Pro Fleet Care 102
Prospect Scientific Inc. 514
Provix 620
Pulse Point Canada  111
Response Tactics International Inc. 405
Rossbro Engineering Ltd. 417
SafeDesign Apparel Ltd. 212
Sani-Gear Fire 404
Spectrum Telecom Group Ltd. 604
Starfield LION 400
TC Energy 618
Tech Forward Fire Solutions Ltd. 403
Trans Canada Safety 610
Uniform Uniforms 600
Unisync Group Ltd. 304
Vector Solutions 207
VFIS 200


Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023 

Sponsorship-Marketing Opportunities

Thanks to the generous support of our sponsors, we can offer attendees engaging and educational guest speakers, entertaining evening functions, and delicious refreshments. For exhibitors, sponsorships and marketing opportunities help you engage the customers you need to grow your business.
Sponsorships are powerful opportunities to gain a competitive edge, maintain customer loyalty, identify new markets, and achieve your marketing goals. Our marketing opportunities help you focus directly on your desired audience as our event is specifically targeted to the people who use your products and services every day.
The staff and committee members of the NEFEC work diligently to save you money on the exhibit space, overnight accommodations, and business travel time. It is our hope that exhibitors re-invest the extra funds in the form of a sponsorship to take your marketing and sales to the next level, beyond the booth. 
Each NEFEC sponsorship opportunity includes special inclusions, customized to that package.  
All sponsorship opportunities include special inclusions based on applicable packages. All sponsorships come with the following benefits:
  • First choice of exhibit location at the event venue for next year;
  • Electronic copy of the 2023 conference registration list with contact details;
  • Recognition on the NEFEC website and delegate emails with direct access to company website;
  • Recognition in conference marketing documents, handouts, and custom signage at the event;
  • Opportunity to provide a delegate bag insert; and
  • Use of the NEFEC logo (with creative approval from the OAFC office)

2023 Sponsorship Opportunities


Annual Banquet, Saturday, March 25

Celebrate another successful conference and trade show with over 350 guests!  A semi-formal evening, sponsors branding will be incorporated into the entire evening event. 

Sponsorship inclusions:  

  • Table for eight people;
  • Free Trade Show booth;
  • Signage on each table, the stage, and throughout the event;
  • Five-minute address to welcome attendees to the banquet;
  • Custom branded banquet tickets;
  • Recognition on event materials and e-communications;
  • Recognition on website with direct access to your company website; and
  • Delegate bag insert.

Annual Banquet Reception, Saturday, March 25

Host the pre-banquet reception highlighting your company’s branding into the event.  Each guest will receive a complimentary beverage while guests freely chat with one another providing a valuable networking experience.  Your company’s logo will be included on the beverage tickets and throughout the event space. 

Includes 2 tickets to the banquet.


Trade Show Networking Reception, Friday, March 24

Satisfy attendees hunger while treating guests to complimentary appetizers and finger foods at Friday’s Networking Night at the Trade Show. 
Sponsorship inclusions:
  • Recognition and signage throughout event space;
  • Delegate bag insert;
  • Recognition on event materials and e-communications; and
  • Recognition on website with direct access to company website.

Delegate Bag

Everyone LOVES delegate bags.  Ensure you marketing goes beyond-the-booth by sponsoring something that delegates bring home and continue to use every day.  Your company logo will be placed on the bag (along with the NEFEC logo). Co-sponsors are welcome!
Sponsorship inclusions:  
  • Co-branded delegate bag with your company logo and NEFEC logo;
  • Choice of branded item to provide to delegates;
  • Delegate bag insert;
  • Recognition on event materials and e-communications; and
  • Recognition on website with direct access to company website.

Fire Service Roundtable Sponsor - Saturday, March 25

Operational, planning, and management professionals from fire departments across the province are invited to come together to discuss current and emerging issues within the fire service. This interactive forum has been formatted for participants to share leading practices, seek ideas on how to mitigate challenges they are facing, and offer innovative ideas and solutions that they have found successful. Participants share local and provincial challenges, as well as highlighted best practices and lessons learned with other like-minded fire services. By sponsoring, you get recognition during the roundtable including your company’s branding.
$3,000 - SOLD

Welcome Pub Night, Thursday, March 23

A great way to welcome delegates to the event, in a fun relaxing atmosphere!  As hosts of the evening, have company representatives greet all guests while they enjoy a complimentary beverage from you and some yummy appetizers.  Your company’s branding will be included in all aspects of the event.  A great way to start off NEFEC!
Sponsorship inclusions:
  • Recognition and signage throughout event space;
  • Delegate bag insert;
  • Recognition on event materials and e-communications; and
  • Recognition on website with direct access to company website.

Entertainment at the Banquet Saturday, March 25

Everyone loves to be entertained!  The sponsor of the entertainment will get two tickets to the banquet and introduce and thank our evenings entertainment.  Recognition to the sponsor will be given before and during the show – great way to make a lasting impression!

Lanyard Sponsor 

Every attendee, vendor and guest speaker must wear a name badge at all times at NEFEC.  Get recognition by sponsoring the lanyard that everyone will be wearing during the event. Your company’s logo will be incorporated into the lanyard design.
Sponsorship Inclusions:
  • Branded lanyard with your company logo;
  • Recognition on event materials and e-Communications;
  • Recognition on website with direct access to company website; and
  • Delegate bag insert.
$1,500 - SOLD

NEFEC Lunch Sponsor - 2 Available

Treat 300 conference attendees to a lunch during one of the conference days. As a sponsor your company branding will be incorporated into the meal room, and you can provide company materials to be placed at each lunch. (Package for sponsoring all lunches is also available and includes additional benefits – customized to your brand)
Sponsorship inclusions:
  • Recognition and signage throughout event space;
  • Delegate bag insert;
  • Recognition on event materials and e-communication; and
  • Recognition on website with direct access to company website.

Trade Show Coffee Break - Saturday, March 25

Treat all guests to coffee & treats for our 45 minute coffee break on Saturday, while they visit the trade show booths and network.  Satisfy attendees hunger while you host the event. 
Sponsorship inclusions:
  • Recognition and signage throughout event space;
  • Delegate bag insert;
  • Recognition on event materials and e-communications; and
  • Recognition on website with direct access to company website.
$1,200 - SOLD

NEFEC Breakfast - 2 Available

Breakfast is known as the most important meal of the day.  Capture the attendee’s attention by sponsoring a breakfast.
Sponsorship inclusions:
  • Recognition and signage throughout event space;
  • Delegate bag insert;
  • Recognition on event materials and e-communications; and
  • Recognition on website with direct access to company website.

NEFEC Coffee Breaks – 3 Available

Long days require caffeine.  Get yourself front and centre with the conference attendees by sponsoring the coffee breaks – twice a day – throughout the length of the conference.
Sponsorship Inclusions:
  • As a sponsor you will have the opportunity to place marketing and company information throughout the breaks. 
  • Full day sponsors get branded cups!

Guest Speaker

A great way to put yourself in front of the audience.  Each guest speaker sponsor will get to introduce the speaker and provide a short message directly to the audience that buys your products or services.  An invaluable opportunity!

Do you have something in mind that is more inline with your marketing goals? Like what you see above but want more information or want to change it up a bit? We can work with you and within your budget!
Over the years we have helped companies promote their products, increase brand recognition, and build client relationships through our custom packages including onsite demos, product give-aways, client hosting and more.  Don’t forget, by sponsoring this event, your directly supporting northeastern Ontario’s fire services. 
Contact Shelley Molica by email to or call 905-426-9865 x1221 to discuss pricing on our packages and custom sponsorship options. 
Please note: Sponsorship proposals will be negotiated on a first-come, first-served basis.

Northeastern Fire Education Conference Trade Show, March 24 & 25, 2023


If you have any questions regarding the trade show, conference, Deerhurst Resort, or potential sponsorship opportunitiesplease contact Shelley Molica at