Fire Prevention Month 2018 - Name Will Fightfire's Friend Contest!
Fire Prevention Month 2018 Campaign - Name Will Fightfire's Friend Contest!

During Fire Prevention Month, Will Fightfire's friend is looking for a name - and we want Ontario's kids to help give her that name!

All Will Fightfire and Friends products either purchased by Ontario fire departments for fire prevention month (October 2018) or provided through the Lowe's-First Alert public education/fire prevention store events, will receive contest forms to distribute during fire prevention month and during your fire prevention community events!   
Kids (under the age of twelve) can submit a colouring page/contest form with the name they think Will's friend will like, and submit the form back to the fire department.  The fire department will then submit all contest forms to Will Fightfire and Friends (c/o the Ontario Association of Fire Chiefs) who will choose her new name! 

The child who gets their name selected will win a fire safety gift pack, $500, and a special prize through their local fire department. 

Participating departments will also be asked to add a station tour, fire truck ride or other event in your community to the prize winner. 
All contest forms must include the fire department contact information on the front.
Contest opens October 1, 2018 and closes on November 16, 2018. 

Contact Us

To learn more about this special fire prevention month campaign, please contact Michelle O'Hara, Business Development and Operations Manager by phone at 905-426-9865, x222 or by email to

Contest Terms and Conditions:

**By participating in this contest, the child’s legal parent/guardian is agreeing to the Contest Rules and Terms and Conditions as outlined below** 
The Naming Contest begins October 1, 2018 at 08:00am and closes at 11:59pm Eastern Standard Time on November 16, 2018.  The Contest is open to any persons who are twelve (12) years of age or younger and who reside in Ontario.
To enter this contest, Contestant must; 1) Provide a name for Will’s friend and colour the page. Entry forms are available at participating fire departments and Lowe’s stores.  Please note that the colouring page must include the local fire department’s information to be eligible.  2) Contestants must provide their first name, age, parent/guardian name, telephone number, and email address on the entry form. 3) Return the completed entry form to your local fire department or mail to the attention of Will Fightfire and Friends Naming Contest, c/o the Ontario Association of Fire Chiefs, 520 Westney Road South, Unit 22, Ajax, Ontario L1S 6W6.  Contest Organizers will not be responsible for, or accept any liability resulting from contest entries that are delayed, lost, stolen or misdirected for any reason. No purchase is required to enter the Naming Contest. 
There will be a grand prize that includes naming the female character, a fire safety gift basket, $500 cash, and a special prize offered by the local fire department (upon approval of the local fire department). The Contest Organizers will contact the Prize winner by telephone or email. If for any reason and despite customary diligent efforts, it is not possible to contact a Prize winner within a period of seventy two (72) hours after the selection, the Contest Organizers reserve the right to disqualify that entry and select another entry as a Prize winner. The legal parent/guardian of each Prize winner must sign a contest prize acknowledgment and release before the Prize will be awarded. Prizes must be accepted as described; substitutes by the Prize winner(s) will not be allowed and may not be transferred to other persons unless permitted by law. Prizes are subject to their conditions of use.  
The parent/guardian also gives permission to the Ontario Association of Fire Chiefs and the local fire department of the Prize winner, and/or parties designated by the Ontario Association of Fire Chiefs to photograph/video the Prize winner and parent/guardian, and use such photograph(s)/video(s) in all forms of media, for any and all promotional purposes including advertising, display, audiovisual, exhibition or editorial use. In addition, further consent is given for the use of your child’s first name in connection with the photograph(s)/video(s) if needed by the Ontario Association of Fire Chiefs and/or parties designated by the Ontario Association of Fire Chiefs. I understand and agree that I will not receive any payment for my time or expenses or any royalty for the publication of the photograph(s)/video(s) or the use of my name and my child's name, and I hereby release the Ontario Association of Fire Chiefs and/or any parties designated by the Ontario Association of Fire Chiefs from any such claims. I certify that I have read and fully understand this consent and release, and that all questions pertaining to this consent have been answered to my satisfaction.