OAFC 2017 - Exhibitors

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OAFC 2017 Trade Show May 7 & 8

Toronto Congress Centre, 650 Dixon Road, Toronto

The Ontario Association of Fire Chiefs Trade Show has proven year-after-year that it is the must-attend exhibition for the fire service in Canada. 

Our exhibitors have access to the people who have direct buying power in Ontario's $1-billion fire service marketplace. With over 250 booths and fire vehicles on display, it is the largest and most successful gathering of fire service manufacturers and suppliers in Canada, offering trade show attendees direct access to your sales team to maximize product exposure and corporate visibility.

Exhibiting at OAFC 2017 helps you elevate your brand's profile, generate those important leads and make sales to fire departments that lead over 30,000 firefighters who use your equipment and services every day. 

OAFC 2017 is the premiere marketplace in Canada for fire and emergency services!

Why Participate?

Who Attends?

Connect with ALL members of the fire service!  Fire chiefs, deputy chiefs, assistant fire chiefs, district chiefs, division chiefs, platoon chiefs, station chiefs, chief training officers, training officers, communicators, public educators, captains, firefighters, administrative personnel, members of municipal councils and government officials. 

OAFC 2017 is represented by the following associations:

  • The Ontario Association of Fire Chiefs
  • The Ontario Association of Fire Training Officers
  • The Ontario Fire Communicators
  • The Ontario Fire Life and Safety Educators        
  • The Ontario Fire Chiefs Administrative Assistants Association 

Trade Show Highlights

  • Over 160,000 square feet of products and services all dedicated to fire and emergency services.  Nowhere in Canada will you have such a large gathering of fire service leaders and personnel all under one roof.

  • With lead retrieval, exhibitors have the opportunity of receiving important attendee contact information - all from a simple name badge scan.
  • Network with your customers!  Exhibitors have the opportunity to attend the conference evening functions and keynote sessions.
  • Strategic marketing opportunities are available to capitalize on your company’s investment in exhibit space by extending your marketing message beyond the booth.

How Else Can I Get Involved?

Are you looking for exposure and sales opportunities beyond your trade show booth? Maximize your involvement with the OAFC and its members with one of the following options:

Become an Industry Member

Industry members get discounted rates at OAFC 2017 and first opportunities for strategic marketing opportunities.  In addition, Industry members are included in our online directory, receive an Ontario Fire Department Directory, receive access to our online member contact database, a set of complimentary fire department labels and more.  Most important, Industry membership helps support the initiatives of the OAFC and the fire service in Ontario.
 

Participate in one of the many Strategic Marketing Opportunities!

Capitalize on your investment in exhibit space by extending your marketing message beyond the booth. Each year the OAFC offers a selection of sponsorship opportunities that help maximize product exposure and corporate visibility at our conference and trade show.  Sponsors have direct access to the people who have buying power in Ontario's $1-billion fire service marketplace.  With over 500 chief fire officers attend the conference, and over 2,000 trade show guests, sponsors can leverage their brand with an elevated profile.  We love to work individually with companies to discuss ideas and customize your sponsorship to ensure your return on investment is met.  
 
For more information on sponsorship and to customize your marketing opportunity at OAFC 2017, please contact Michelle O’Hara at michelle.ohara@oafc.on.ca or 905-426-9865 x222.
 

 

What's New for 2017

Returning and New Features for OAFC 2017

Many new features were implemented for the 2016 show based on comments, requests and suggestions received through evaluations and from the 2015 Vendor Meeting.  After implementing many of them, we are happy to report they were all well received and will continue for the 2017 show. 
 

Features Returning:

Deluxe Booth Option – Includes standard black carpet in 10’x10’ booths. The OAFC is able to offer, once again, carpet at a minimal financial increase by using our buying power to secure a better price for carpet. The trade show manager will work with all custom booths to order carpet that exceeds the standard 10’x10’ booth. The deluxe option will save exhibitors up to $167.00 and the administrative time it takes to order carpet. We will continue to offer standard and enhanced booths.
 
Café Vouchers – Vouchers included in the Enhanced and Deluxe Booths options will be in $10.00 denominations each, with a total of $40.00 allowing exhibitors to use the vouchers for breakfast, coffee breaks and lunch.
 
Free WiFi – Each booth will receive a complimentary Wi-Fi password for the duration of the trade show to use on one device. Total savings of $75.00 per password.
 
Water Stations – Water stations will be available at the loading dock doors for the trade show set-up and during the show.
 
Aisle Floor Signs – Aisle floor signs will be included to help attendees and exhibitors locate booths.
 
Electronic Trade Show Passes – We will be continuing to use electronic trade show passes.  We are very pleased to see that so many of the exhibitors were utilizing them for their clients.  The wait times were greatly reduced with the barcode, express counter check in.
 

New for 2017

Electronic Pass Numbers – The number allowed for each exhibitor will be increased.
 
Trade Show Floor Layout – The OAFC Trade Show Café will return to the trade show floor for 2017.  This will better facilitate both vendors and attendees during trade show hours.
 

 

OAFC 2017 Trade Show Exhibitor Prospectus

Please note that all exhibitors must agree to the terms and conditions set forth in the Exhibitor Prospectus upon registration.  A downloadable/printable copy of the prospectus is available at the bottom of this page.
 

OAFC 2017 Date & Exhibit Hours

Sunday, May 7, 2017 - 10:00am to 4:00pm
Monday, May 8, 2017 -10:00am to 4:00pm
 
It is the responsibility of the exhibitor to ensure that booths are open and staffed between the show hours. Booth materials may not be removed until the end of the show at 4 pm on May 8.  Failure to comply with this ruling will result in a $250 penalty invoiced to the company following the show.
 

OAFC 2017 Location

Toronto Congress Centre
North Building, Halls I & J
650 Dixon Road Toronto, Ontario  M9W 1J1
Tel: (416) 245-5000  Fax: (416) 245-4923
 

OAFC 2017 Show Management

Ontario Association of Fire Chiefs
Shelley Molica, Trade Show Manager
905-426-9865 ext. 221  Toll Free: 1-800-774-6651
Email: shelley.molica@oafc.on.ca
 

OAFC 2017 Accommodations

A block of rooms have been reserved at the Crowne Plaza and the Holiday Inn Toronto Airport East. Exhibitors must contact the hotel to individually book reservations.  Please note that the shuttle bus service is only available for the HOST hotel.
 
OAFC Conference Rate rooms must be booked by April 3, 2017 to receive the discounted room rate.
 

Main Conference Hotel

Crowne Plaza Toronto Airport Hotel
33 Carlson Court, Toronto, Ontario M9W 6H5
Phone: 1-877-859-5899 OR 416-675-1234
Website: http://crowneplazatorontoairport.ca/
 
All OAFC reservations should be made by contacting Mariela Rossi at OAFC@cptayyz.com or 416-675-4728. Please indicate you are booking your room for the OAFC Conference and Trade Show.
 
NOTE:  The OAFC does NOT use housing companies for accommodations.  If you are contacted by one, it is NOT authorized by the OAFC
 

Additional Accommodations:

Holiday Inn Toronto Airport East
600 Dixon Rd, Toronto, ON  M9W 1J1
 
Information regarding accommodations can be found at:  www.oafc.on.ca/event/oafc-2017-exhibitors#accommodations_tab
 

OAFC 2017 Trade Show Exhibit Fees
 

All vehicle spaces are sold out. If you would like to be added to a waitlist, contact Shelley Molica at shelley.molica.oafc.on.ca

Booth Options Inclusions
Deluxe Booth 10x10
Member Rate: $2125 
Non-Member Rate: $2225
Inclusions:  Black carpet, chair, draped table, side/rear drape, power (1500watt, 120v duplex outlet), wireless internet during show times (1), lead retrieval, 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
Additional Deluxe Booth 10x10
Member Rate: $1650 
Non-Member Rate: $1750
Inclusions:  Black carpet, chair, draped table, side/rear drape, 50 Trade Show guest passes, passes for 2 to attend keynote both days.
Enhanced Booth 10x10
Member Rate: $2025 
Non-Member Rate: $2125
Inclusions:  Chair, draped table, side/rear drape, power (1500watt, 120v duplex outlet), wireless internet during show times (1), lead retrieval, 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
Standard Booth 10x10
Member Rate: $1800 
Non-Member Rate: $1900
Inclusions:  Chair, draped table, side/rear drape, wireless internet during show times (1), 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days.
Additional Booth 10x10
Member Rate: $1550 
Non-Member Rate: $1650
Inclusions:  Chair, draped table, side/rear drape, 50 Trade Show guest passes, passes for 2 to attend keynote both days.
Fire Vehicle Space
Member Rate: $1900 
Non-Member Rate: $2000
Sold Out
Inclusions: Wireless internet during show times (1), lead retrieval, 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
Additional Fire Vehicle Space
Member Rate: $1600 
Non-Member Rate: $1700
Sold Out
Inclusions: 50 Trade Show guest passes and passes for 2 to attend keynote both days.
Outdoor Demo Space 8x45 
Member Rate: $1450 
Non-Member Rate: $1550
Inclusions: 50 Trade Show guest passes and passes for 2 to attend keynote both days.
Fire Vehicle with Display Space 
Member Rate: $3125 
Non-Member Rate: $3325
Sold Out
Inclusions: Wireless internet during show times (1), power (1500watt, 120v duplex outlet) lead retrieval, 100 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
If you require booth carpeting, furniture, storage, AV, Customs, shipping or cleaning the order forms are can be found at www.oafc.on.ca/event/trade-show
 

Additional Items

Power (1500watt, 120v duplex outlet)…...……...$165
Wireless Internet during show times (1)………….$75
Lead Retrieval………………..…………..………..$155
All booths include name and booth number online, aisle carpeting and 24 hour general security for set-up, show and dismantling.

OAFC 2017 Move In

Toronto Congress Centre-North Building, 650 Dixon Road, Toronto, Ontario  M9W 1J1
Halls I & J
 
Truck Wash: Saturday, May 6th  ......................5:00 am
Vehicles Only: Saturday, May 6th  ......................6:00 am
Booth Set-up: Saturday, May 6th .........1:00pm–5:00 pm
Final Prep:  Sunday, May 7th ..…..…....7:00am–9:30 am
 
Vehicles, which are to be a part of the trade show, can be parked overnight on Friday, May 5, 2017 in the North Lot (up past the water tower) for staging of the trucks before move in on Saturday morning. Parking lot security will be provided on Friday night till Saturday morning.  An email will be sent closer to the trade show date with a map of the area that will be used.
 
Exhibitor vehicle move in will be on Saturday, May 6, 2017 starting at 6:00 am.  Vehicles will be directed in according to the order determined by the OAFC staff.  All vehicles must be ready to enter the exhibit hall at 6:00 am.
 
Move in for the Exhibitor Outdoor/Demo space may take place any time after 6:00 am on Saturday, May 6, 2017.  All displays must be ready at 9:30 am on Sunday, May 7, 2017.  Security for the Exhibitor Outdoor/Demo space will start at 5:00 pm on Saturday, May 6, 2017. You must have a registered paid space inside the Trade Show to be eligible for Outdoor/Demo space. Complimentary coffee, tea and water will be available on the day of move-in starting at 6:00 am.
 
Rules for trucks in the Toronto Congress Centre
  • Gas tanks should be 3/4 full
  • Gas cap should be sealed (taped or locked)
  • Disengage battery
  • Place an oil pan underneath when parked
Exhibitor registration and booth move-in and set-up will begin at 1:00 pm on Saturday, May 6, 2017 at the entrance to the exhibit hall at the back of Hall I.
 
  • Fire service cadets will be available from 1:00 pm till 5:00 pm on Saturday, May 6 and 8:00 am till 5:00 pm on Sunday, May 7 to assist Exhibitors with move in.
Exhibitor set up will close at 5:00 pm on Saturday, May 6 and resume at 7:00 am on Sunday, May 7. All exhibitors are to be completely set up in their designated booth(s) by 9:30 am on Sunday.  Doors open to the Trade Show at 10:00 am.
 
Please note the Toronto Congress Centre deems the trade show floor a construction site therefore no one under 16 years of age is allowed on the trade show floor during move-in.
 

OAFC 2017 Move Out

 
Monday, May 8th ...................4:00 pm – 10:00 pm
 
It is the responsibility of the exhibitor to ensure that booths are cleared and all exhibit materials are removed from the exhibit area between 4:00 pm & 10:00 pm on Monday, May 8, 2017 but no sooner.
 
From a health and safety perspective, we ask that trucks not be started until 4:30pm.  This allows an opportunity for booth vendors to pack up and leave before the trucks are started, creating exhaust fumes.
 
  • Fire service cadet volunteers will be available to assist exhibitors with move out. It is understood and agreed that any materials remaining after the above time will be removed and stored at the exhibitor’s expense.

Insurance and Safety

While every precaution is taken to safeguard exhibits, Show Management and The Toronto Congress Centre do not assume responsibility for the safety of exhibits against robbery, fire, damage, accidents or any cause whatsoever, whether during move in, show time or move out periods.  In all cases, exhibitors must insure their goods and exhibits against such losses.  Entry into storage and loading areas is at the exhibitor’s risk. 
 
Show Management and The Toronto Congress Centre do not assume responsibility for personal injury due to accidents of any cause whatsoever.
 

Security of Exhibitor's Property

The Trade Show will have 24-hour security; however, Show Management accepts no responsibility or liability for loss or damage to merchandise or display material.
 
Security will be on duty throughout move-in, show days and nights, and move-out.  These people are there to safeguard your interests.  Please extend them your fullest cooperation.  You can assist by not bringing into the Trade Show halls during move in or take down any person not directly involved in the set up or dismantling of your display.

Exhibitors are asked to contact the Show Office IMMEDIATELY if losses are experienced, so that an investigation can be conducted.
 
The Toronto Congress Centre and the Association are not responsible for the protection or security of exhibits, merchandise, or personnel against robbery, theft, damage by fire, damage by water, accident or any other cause.  In all cases, exhibitors should provide their own insurance.
 
Security staff will be present in the exhibit area during those times when exhibitors are not required to be in attendance.  The presence of security staff does not constitute acceptance of any responsibility by the Association and the Toronto Congress Centre for security of the exhibitor’s possessions, but is a service rendered only to assist the exhibitor during the show.
 

Cancellation by Exhibitor

In the event of a cancellation by an exhibitor, after March 1, 2017, the OAFC Show Management shall retain the exhibit fee unless a suitable replacement exhibitor can be found to purchase the space.   There will be an administrative fee of $500.00 for all cancellations. All cancellations must be received in writing. No refunds will be given after April 1, 2017.
 

OAFC 2017 Conduct

The exhibitor agrees to use the said space solely for the display and/or sale of his product and/or service manufactured, distributed or sold as a bona fide sales agency (incorporated with the laws of Canada as such).
 
He/she agrees not to sublet, assign or share any part of the exhibit space with any other manufacturer; distributor; wholesaler; jobber; sales agency or person or to allow orders to be taken within the exhibitor’s space by any person other than the exhibitor’s own employees or agents.
 
Exhibitors are responsible for and agree to make good any damages to the building or Show equipment caused by their occupation of the space.
 
Booths must be staffed at all times during the Show hours and alcoholic beverages are not to be served.
 
Exhibitors are not to accost attendees in the aisle or in other exhibitor’s booths.  Any breach of this regulation will be dealt with severely.
 
Handouts of promotional material or product are strictly prohibited outside the confines of your exhibit space.
 
Photographing another exhibitor’s display is not permitted without consent of the exhibitor.  In addition, exhibitors are reminded that visiting other booths is by invitation only and are requested to observe this fundamental courtesy at all times.
 
Violation of any of the above mentioned conditions could result in the immediate cancellation of the exhibitor’s contract and all funds due or paid will be forfeited, and will result in immediate eviction from the show.
 

Liability and Indemnification

Exhibitors are responsible for any and all damage to The Toronto Congress Centre facilities and equipment, whether caused by transportation, installation or dismantling of displays, posters, signs; whether this damage is caused by those in attendance, or the exhibitor’s employees and/or guests.
 
The Association and the Toronto Congress Centre will not be responsible for loss and/or damage or injury, no matter how caused, to exhibits, merchandise, or personnel, while such are on the property of The Toronto Congress Centre.
 
The Exhibitor (Lessee) agrees that they will indemnify and save harmless at all times the Association and The Toronto Congress Centre from all claims, demands, suits, or actions of any kind, including claims or rights created by statute for loss, expense, damage, or injury (including death), to persons or property, caused or contributed to by reason of the exhibitor’s occupation of the exhibit space, or by any act or omission of the exhibitor in connection with their delivering, setting up, or dismantling their exhibit, or by reason of the exhibitor failing to comply with provisions of this agreement. 
 
Exhibitors shall provide their own comprehensive public liability insurance and proof must be provided to Show Management prior to Show set up.


Completing registration indicates that you have read and agreed to the following Terms and Conditions as outlined in this Exhibitor Prospectus and as follows:

Terms and Conditions of Contract between the Exhibitor and the Ontario Association of Fire Chiefs.  ("Management")

1. Management reserves the right to alter or change the space assigned to the Exhibitor. Management further reserves the right, at its sole discretion to change the date or dates upon which the show is held, or to cancel the show, and shall not be liable in damages or otherwise by reason of any such change or cancellation, other than to refund in full any amounts paid by the Exhibitor to Management.
 
2. The Exhibitor shall comply with all rules and regulations by Management for the show and agrees that Management’s decision to adopt and enforce any such rule or regulation shall be final and binding.
 
3. The Exhibitor is responsible for compliance with all applicable law, bylaw, ordinances, regulations, requirements, codes and standards, including those with respect to fire, safety, health and environmental matters and shall ensure that all equipment, materials and goods used by the Exhibitor so comply.
 
4. The Exhibitor shall indemnify and hold Management harmless from and against any loss, injury or damages whatsoever suffered by Management as a result of the Exhibitor’s failure to comply with the terms and conditions of this contract or as a result of the Exhibitors participation in the show, including without limitation, any third party claim against Management with respect to loss, injury or damage sustained or suffered by any other exhibitors, the owner of the building, attendees of the show, and their respective directors, officers, agents and employees.
 
5. This contract may be canceled by either party provided written notice is received by the other by March 1, 2017, in which case all monies paid by the Exhibitors will be refunded less an administration fee of $500 per booth. If the Exhibitor cancels after such date, it will be responsible for the full contract price.
 
6. Management reserves the right at any time to alter or remove exhibits or any part thereof, including printed material, products, signs, lights or sound, and to expel exhibitors or their personnel if, in Management’s opinion, their conduct or presentation is objectionable to Management or to other show participants.
 
7. Exhibitor’s display must comply with all requirements of Management and of the owner of the building, including maximum height requirements. The Exhibitor must provide at least one, and not more than three, staff per booth/marketplace, to maintain display during show hours. The Exhibitor agrees to confine its presentation to the contracted space only.
 
8. All goods shipped to the show must be clearly marked with the name of the Exhibitor and the number of the display space. Goods must not be shipped to the show with any shipping charges to be paid on arrival as any such goods will not be accepted by Management. Management assumes no responsibility for loss or damage to the Exhibitor’s goods or property either before, during or after the show. (Do not ship to the site prior to the move-in date as they cannot store it.)
 
9. In consideration of the Exhibitor’s participation in the show, the Exhibitor hereby releases Management, its directors, officers, agents and employees from any and all claims, losses, or damages whatsoever suffered or sustained by the Exhibitor in connection with its participation in the show, including, without limitation, any claims for loss or theft of property, personal injury, or loss of business or profits, whether arising from any act of Management or otherwise.
 
10. The Exhibitor is responsible for the placement and cost of insurance relating to its participation in the show. The Exhibitor shall carry liability insurance of $2 million with a $500 deductible, as well as such additional insurance as may be required by Management. The Exhibitor agrees to furnish to Management, certificates of insurance pertaining to all policies of insurance carried by the Exhibitor together with satisfactory evidence from the insurers of the continuation of such policies. If the Exhibitor fails to comply with any of the foregoing, in addition to any other rights or remedies available to Management at law or under this contract, Management shall have the right to take possession of the display space for such purposes as it sees fit and the Exhibitor will be held liable for the full contract price for the said space.
 
11. The Exhibitor agrees that no display may be dismantled or goods removed during the entire run of the show or a penalty of $250.00 shall be paid. The Exhibitor agrees to remove the exhibit, equipment and appurtenances from the show building by the final move out time. In the event of failure to do so, the Exhibitor agrees to pay for such additional costs as may be incurred by Management.

12. The Exhibitor will comply with the rules and regulations of any unionized contractors, which may be selected by Management to service the exhibitors. Any dispute between the Exhibitor and any such contractor or union representative will be referred to Management for resolution, whose decision shall be final and binding on all parties.
 
13. Management reserves the right to cancel this contract and to withhold possession of the space or to expel the Exhibitor there from if the Exhibitor fails to comply with any terms and conditions of this contract or the show rules and regulation, in which case the Exhibitor shall forfeit as liquidated damages and not as a penalty all payments made pursuant to this contract, all without limiting Management’s other rights and remedies at law under this contract as a result of such failure to comply.

Downloads

 

 

OAFC 2017 Trade Show Exhibit Fees
 

All vehicle spaces are sold out. If you would like to be added to a waitlist, contact Shelley Molica at shelley.molica.oafc.on.ca

Booth Options Inclusions
Deluxe Booth 10x10
Member Rate: $2125 
Non-Member Rate: $2225
Inclusions:  Black carpet, chair, draped table, side/rear drape, power (1500watt, 120v duplex outlet), wireless internet during show times (1), lead retrieval, 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
Additional Deluxe Booth 10x10
Member Rate: $1650 
Non-Member Rate: $1750
Inclusions:  Black carpet, chair, draped table, side/rear drape, 50 Trade Show guest passes, passes for 2 to attend keynote both days.
Enhanced Booth 10x10
Member Rate: $2025 
Non-Member Rate: $2125
Inclusions:  Chair, draped table, side/rear drape, power (1500watt, 120v duplex outlet), wireless internet during show times (1), lead retrieval, 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
Standard Booth 10x10
Member Rate: $1800 
Non-Member Rate: $1900
Inclusions:  Chair, draped table, side/rear drape, wireless internet during show times (1), 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days.
Additional Booth 10x10
Member Rate: $1550 
Non-Member Rate: $1650
Inclusions:  Chair, draped table, side/rear drape, 50 Trade Show guest passes, passes for 2 to attend keynote both days.
Fire Vehicle Space
Member Rate: $1900 
Non-Member Rate: $2000
Sold Out
Inclusions: Wireless internet during show times (1), lead retrieval, 50 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
Additional Fire Vehicle Space
Member Rate: $1600 
Non-Member Rate: $1700
Sold Out
Inclusions: 50 Trade Show guest passes and passes for 2 to attend keynote both days.
Outdoor Demo Space 8x45 
Member Rate: $1450 
Non-Member Rate: $1550
Inclusions: 50 Trade Show guest passes and passes for 2 to attend keynote both days.
Fire Vehicle with Display Space 
Member Rate: $3125 
Non-Member Rate: $3325
Sold Out
Inclusions: Wireless internet during show times (1), power (1500watt, 120v duplex outlet) lead retrieval, 100 Trade Show guest passes, access to conference evening functions, passes for 3 to attend keynote both days and $40 worth of Lunch Vouchers.
If you require booth carpeting, furniture, storage, AV, Customs, shipping or cleaning the order forms are can be found on the Trade Show Services and Forms page

Additional Items

Power (1500watt, 120v duplex outlet)…...……...$165
Wireless Internet during show times (1)………….$75
Lead Retrieval………………..…………..………..$155
All booths include name and booth number online, aisle carpeting and 24 hour general security for set-up, show and dismantling.

 

OAFC 2017 Trade Show Floorplan & Exhibitor List

To view the 2017 OAFC Interactive Floor Plan and Exhibitors, please click on the link below:

Questions can be forwarded to Shelley Molica, Trade Show Manager at 905-426-9865 extension 221 or to shelley.molica@oafc.on.ca
 

OAFC 2017 Venue Information

 

 

 

Show Location:  

The Toronto Congress Centre
North Building Halls I & J
650 Dixon Road, Toronto, Ontario, M9W 1J1 
Tel: (416) 245-5000 
Fax: (416) 245-4923
 

Exhibitors at The Toronto Congress Centre enjoy the full service and all the modern amenities of the leading event facility in the world.

The Toronto Congress Centre complex has been carefully engineered to serve its clients – not warehouse them. To that end, every aspect of their facilities has been developed specifically to support positive experiences. In addition, their knowledgeable staff has been trained to deliver superior service, every time. 

The Toronto Congress Centre’s uniquely progressive approach to green event planning gives you the opportunity to reduce your environmental footprint. Our goal is to reduce our carbon footprint by providing zero-waste and linen-free event options, supply virtually allergen-free air, and use energy-efficient devices wherever possible. 

Directions:

 

By car (via highways)

South Entrance (650 Dixon Road)
From Hwy 401 – exit Dixon Rd W, turn into The Toronto Congress Centre
From Hwy 427 north – exit at Dixon Rd E, follow until left turn into The Toronto Congress Centre
From Hwy 427 south – exit Hwy 409 E, follow until Martin Grove Rd exit, travel south on Martin Grove Rd, turn right on Dixon Rd, turn right into The Toronto Congress Centre
From Hwy 407 – exit Hwy 27 S, follow until Dixon Rd E, turn left into The Toronto Congress Centre
From the Gardiner Expressway – exit Hwy 427 N, follow to Dixon Rd E, turn left into The Toronto Congress Centre

North Entrance (1020 Martin Grove Road)
From Hwy 401 E - exit Hwy 409 W, follow until Martin Grove Rd exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 401 W - exit Hwy 427 N, exit Hwy 409 E, follow until Martin Grove Rd S exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 427 north – exit Hwy 409 E, follow until Martin Grove Rd S exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 427 south – exit Hwy 409 W, follow until Martin Grove Rd exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre
From Hwy 407 – exit Hwy 27 S, follow until Belfield Rd and turn left, right onto Martin Grove Rd, turn right into The Toronto Congress Centre
From the Gardiner Expressway – exit Hwy 427 N, exit Hwy 409 E, follow until Martin Grove Rd S exit, travel south on Martin Grove Rd, turn right into The Toronto Congress Centre

By public transportation
TTC*  (*NEWLY UPDATED)

The Toronto Congress Centre is directly accessible by TTC.
From the Lawrence West Subway Station - Transfer onto the #52A or #52B bus heading west (Monday - Friday), or onto the #52A or #52D bus heading west (Saturday/Sunday/Holidays) and take to City View Drive stop. We are located on the right.
From the Kipling Subway Station - Transfer onto the Martin Grove #46 bus heading north and take to Dixon Road stop, then walk a few minutes west along Dixon Road to City View Drive. We are located on the right. 
For further information visit www.ttc.ca.

GO Transit
GO provides bus service to The Toronto Congress Centre via the Brampton bus service. Please call 1 888 GET ON GO for information or visit www.gotransit.com for schedules.

From Toronto Pearson International Airport
Take Airport Road eastbound for approximately 3 miles; turn onto Dixon Road. Continue eastbound past Hwy 27 until the first set of traffic lights. Turn left into The Toronto Congress Centre. www.gtaa.com
For further directions, please call: 416-245-5000.
 

Parking

 
Access
Our facilities are all on one level, providing easy access from multiple entry points. This means you go directly from your car to a building entrance and then to your event in one convenient trip.

Staff
The Toronto Congress Centre also provides uniformed and knowledgeable Parking Attendants and clear signage to help you get to your destination.


 

OAFC 2017 Accommodations

MAIN CONFERENCE HOTEL

Crowne Plaza Toronto Airport

The main conference hotel is the Crowne Plaza Toronto Airport Hotel. The Crowne Plaza is conveniently located over the bridge and just minutes from the Toronto Congress Centre.
 
At the Crowne Plaza you’ll find excellent service, newly renovated hotel rooms, award-winning cuisine and modern amenities that will make you feel at home.
 
33 Carlson Court, Toronto, Ontario  M9W 6H5
Phone: 416-675-4728
 
Single Rate
Double Rate
Triple Rate
Quad Rate
Guest Rooms
145.00
145.00
165.00
185.00
Suites
179.00
179.00
199.00
219.00
Hotel reservations should only be made directly with the hotel by personally contacting the OAFC reservation representative, Mariela Rossi, at OAFC@cptayyz.com or 416-675-4728. Please indicate you are booking your room for the OAFC 2017 Conference and Trade Show. 
 
Group Reservation Code: Ontario Association of Fire Chiefs
NOTE: The room block expires April 3, 2017
 
Do not respond to calls from reservation companies or anyone claiming to be from the hotel.  See warning message below.
Crowne Plaza accommodation rooms are tastefully designed to create a comfortable and productive space. All guestrooms feature:
 
  • Minimum of 233 square feet 
  • King, queen or two double beds(depending on room configuration)
  • Complimentary high-speed wireless Internet
  • Complimentary 24-hour airport shuttle service
  • Ergonomic work station
  • Complimentary newspaper
  • In room tea and coffee
  • Flat screen TV with extensive channels
  • Complimentary use of the 24-hour business centre, indoor pool, hot tub and 24-hour fitness room
  • Parking: $14.00 per day
  • Check-In: 3:00pm
  • Check-Out: 12:00pm
Catch up with old friends over a cold refreshment in the Rendezvous Bar and Lounge or a meal in La Brasserie. Over the course of the conference the Crowne Plaza will be converting the hotel lounge into our very own OAFC Lounge and offering a 10% discount on all food.

One of the most attractive features about using the Crowne Plaza Hotel is they have enough space to accommodate all attendees at the special rate of only $140.00 per night and overnight parking at $10.00 per day.
 
    
 
If you are looking to book a hotel room at a local hotel other than the main conference hotel we recommend one of the following. Please note: there is no shuttle service from this hotel and you are responsible for your own transportation.

Holiday Inn Toronto Airport East

At the Holiday Inn Toronto Airport East Hotel they strive to ensure that a hotel is more than simply a place to sleep while you are travelling. Their mission is to provide you with a home away from home, where no detail is too small when it comes to your comfort and enjoyment. Holiday Inn Toronto Airport East Hotel is pleased to offer a wide variety of services and amenities in each guestroom. All guests enjoy complimentary high speed Internet access, bright and spacious guestrooms offering a sizeable in-room work area to ensure a more productive stay.  In addition, guests will receive at 10% discount in Perkins Restaurant.
 
600 Dixon Rd, Toronto, Ontario  M9W1J1
King Rooms:  Single/Double Occupancy - $129.99 per night
 
Reservations:  To reserve, please contact 1-800-491-4656 and reference Group Code FIR or 99801505 or you can book online at https://www.holidayinn.com/redirect?path=hd&brandCode=hi&localeCode=en&regionCode=1&hotelCode=YYZ

Radisson Suite Hotel Toronto Airport

Boasting 216 generously appointed suites as well as on-site dining, a fitness centre and complimentary Wi-Fi access, the Radisson Suite Toronto Airport has all the hotel services you need to enjoy a stress-free stay.

640 Dixon Rd, Toronto, Ontario M9W 1J1
King Suite: $149.00
Superior Suite with 2 queen beds: $169.00
Business Class King: $195.00
 
Reservations:  Attendees are responsible for making their own hotel room reservations by calling 416-242-7400 or 1-800-
333-3333 and reference the Ontario Association of Fire Chiefs.
 

The “cut-off date” for accepting reservations into this room block is April 5, 2017. Reservations requests received after 5:00 p.m. local time at the Hotel on the cut-off date will be accepted on a space and rate availability basis.


UNAUTHORIZED SOLICITATION WARNING REGARDING HOTEL/HOUSING FOR OAFC 2017


The OAFC is aware of unauthorized hotel reservation service providers (otherwise known as housing companies) contacting a number of companies exhibiting at OAFC 2017, or previous shows, using our name and referencing our trade show.  We have not authorized any company to solicit reservations on our behalf.

Please note that all OAFC reservations should be made by contacting Mariela Rossi at
OAFC@cptayyz.com or 416-675-4728. Please indicate you are booking your room for OAFC 2017.

Do not respond to calls from reservation companies or anyone claiming to be from the hotel.  

Please note that no other service provider is representing the OAFC, nor has the OAFC authorized them to use your name or our name/trademarks on information they send out to exhibitors.

If you are contacted by one of the "hotel pirates" listed below that are offering hotel reservation services for the OAFC 2017, we urge exhibitors and attendees to proceed with extreme caution before signing anything sent by this organization or other organizations such as this.

These type of companies offer a pre-paid hotel reservation service and we believe that exhibitors and attendees need to be extremely careful when dealing with them as a substantial booking fees (up to 25% of the booking) are charged in addition to the hotel price.  These types of companies operate very stringent cancellation policies and are not always transparent on their fees or services upfront.

Please be assured that the OAFC is committed to providing you with quality services to make your show experience positive, and we will vigorously pursue these organizations to prevent unauthorized contact. 

The following list are unauthorized providers that we are currently aware of. (Please note there may be additional companies that we aren't aware of.)
 
  • Convention Hotel Management
  • Convention Housing Services
  • EHS Exhibitors Housing Services
  • Expo Housing/Expo Marketing
  • Room Connections
  • Rooms Connect, Limited
  • Tira Convention Travel Management 
  • Global Corporate Consultants Inc.
  • Global Housing Management
  • Trade Show Housing
If you have any questions or would like to report an incident, please contact the OAFC 2017 Trade Show Manager, Shelley Molica at shelley.molica@oafc.on.ca.    
 
 

OAFC 2017 Trade Show Services Order Forms

To help make your show experience a success, the following service order forms are available for you for items that may/may not be included in your booth fee.

Please click on the applicable form to download.

SERVICES
SUPPLIER ORDER FORM 
Staff Name Badge Order Form and On-Site Contact Information
Lead Retrieval Customization
OAFC 2017 Exhibitor Manual
Rental Lighting Temporary
Electrical Services
Sign & Banner Hanging (as per Show Management’s Rules & Regulations)
Mechanical Services (such as compressed air, water lines, drains, etc.)
Exhibitors who wish to place their orders online may do so at: 

Showtech Order Form.PDF

Furniture & Drapery, Draped Tables, Carpet
Premium Furniture, Modular Elements
Turnkey Package, Exhibit Packages
Pop-Up Display, Material Handling
Advance Warehousing, I & D, Signage
Plants
Audio/Visual Rentals
Internet Services
 
Customs and Transportation Kit
Stronco - Page 31 & 32
 
Toronto Congress Centre Forms

 

OAFC 2017 Sponsorship Opportunities 

Engage the customers you need to grow your business and show authority as a leader in the fire service by choosing to take part in a sponsorship opportunity at OAFC 2017.  Our sponsorship packages are powerful ways to build brand recognition, build personal connections, maintain customer loyalty, identify new markets and help achieve your marketing goals. Whether you choose one of our packages or, would like to create your own custom program to fit your specific return on investment, our sponsorship opportunities help you focus directly on your desired audience.  In addition, you can be proud to know that your sponsorship commitment goes to support the fire service in Ontario in helping our fire service leader's further advocacy efforts in regards to public and firefighter safety.

Fire chiefs, senior fire officers, company officers, firefighters, training officers, communicators, public educators, fire prevention officers, mechanical officers and municipal politicians from across Ontario come together for five days of learning, networking and collaboration.  With many learning seminars to participate in, attendees walk away with innovative information that covers all areas of the fire service including technological advances, real-life fire incidents, navigating the political environment, public and life fire safety, management/leadership development and more.
 
Each May, 600 senior fire officers, training officers, public educators, communicators and firefighters from across Ontario and Canada come together for five days of learning, networking and collaboration.  With many learning seminars to participate in, attendees walk away with innovative information and ideas that covers all areas of the fire service including technological advances, real-life fire incidents, navigating the political environment, public and life fire safety, leadership development and more.  In the evenings participants enjoy exciting functions allowing them to expand their networking potential with other fire service leaders and with companies such as yourself.   Attendees have the opportunity to explore the trade show, the largest fire and equipment show in Canada! Over 3,000 fire service personnel visit 160,000 square feet of booths and fire service vehicles on display. 
 
OAFC 2017 is the largest of its kind in Canada and offers something for everyone in today's fire service. It is the must attend fire event of the year!
 
    


2017 Sponsorship Opportunities 

Sponsors of OAFC 2017 can be assured that the support they provide directly impacts the fire service in Ontario by helping the OAFC achieve important initiatives in firefighter and public safety.
 
As a sponsor of OAFC 2017, you have an opportunity to showcase your products and services to a vast audience of senior fire personnel through a number of different channels. In an effort to give you the best opportunity to promote your products and services, each sponsorship package includes the following benefits, in addition to the inclusions listed below in the package detail,
 
  • 30 complimentary trade show passes,
  • Electronic copy of the 2017 registration list with contact details one month prior to the event with an updated list one week after the event,
  • Recognition in all OAFC 2017 e-communications leading up to the event,
  • Recognition on the OAFC website with direct access to company website,
  • Recognition in the Mobile Event App including company overview with contact info , logo and direct access to company website,
  • Signage at OAFC 2017, specifically catered to your package,
  • Marketing material inserts into each delegate bag,
  • Discount on outdoor/demo exhibit space between 50% - 100%,
  • Opportunity to host a hospitality suite. Additional hosting fees will apply,
  • Use of OAFC logo as corporate partner. Upon creative approval by OAFC office,
  • One trade show alert during trade show hours on mobile app,
  • Recognition in quarterly OAFC member e-communications,
  • Sponsorships above $5,000 will receive a premium industry member account on the OAFC website

2017 Packages

Awards Dinner – Monday, May 8 $15,000 SOLD
Join us as we highlight some of the fire services brightest stars.  As the sponsor of the Awards Dinner your company IS front and centre of the night as we toast those special, deserving individuals and organizations. The Awards Dinner sponsors branding will be incorporated into all elements of the event and company representatives are encouraged to host the evening.  Sponsorship includes 2 tables of 8, 2 all-inclusive conference registrations, 5 nights at the conference hotel, logo on hotel key card, banner ad on mobile event app, free outdoor/demo space.
 
Conference Prize $15,000 - SOLD
Everyone LOVES to win a prize – especially if it’s a large ticketed item.   Each conference delegate will get a chance to win. The special prize will be displayed, outfitted with you company’s branding, from Saturday to Monday in the lobby of the TCC (OAFC 2017 hub of activity).  A company representative will draw for the big winner at our Awards Dinner.  Includes a table for 8 at our Awards Dinner, logo on hotel key card, 5 nights accommodation at the conference hotel, banner ad on mobile app, free outdoor/demo space.
 
Memorial Reception – Sunday, May 7 $15,000
The Annual Memorial Service on Sunday is an extremely moving event, where we memorialize those chief officers who have left us since the last conference.  The Memorial Reception is one of our most attended events. As hosts of the evening, your guests will enjoy refreshments and appetizers as they socialize with their peers.  As a sponsor, your company will host the evening and your branding will be included in all aspects of the event.  Package includes a table for 8 at the Awards Dinner, 5 nights at the conference hotel, logo on hotel key card, banner ad on the mobile app, free outdoor/demo space.
 
Keynote Speaker – May 7 & 8 $15,000 - SOLD
Keynote speakers draw the largest crowd and are always a favourite for our attendees. The conference agenda consists of two keynote speakers - one on Sunday and the other on Monday.  As the Sunday OR Monday keynote speaker sponsor, you will have the opportunity to welcome our guests and introduce the speaker to the largest audience. This is a chance you don’t want to miss! (Two opportunities available)
 
Speaker Sponsorship $10,000
Educational content and quality speakers are at the very source of our event!  Sponsoring a speaker ensures our fire service leaders get the latest information and resources available. Speaker sponsors are available for Saturday, Tuesday and Wednesday.  Speaker sponsors get the opportunity to MC the day, and introduce each speaker.  In addition, speaker sponsors get a short time slot to address conference delegates.  Your company’s branding will be incorporated throughout the room and into the slide deck for the day.  An invaluable opportunity to get your name front-and-centre! (Multiple opportunities available). Includes 2 tickets to the Awards Dinner.
 
Rise & Shine Breakfast $10,000
Breakfast is the most important meal of the day. Capture the attendee’s attention by sponsoring all breakfasts during OAFC 2017. As a sponsor your company’s branding will be incorporated into the ballroom during breakfast and will work with you to create a morning “paper”, outlining the agenda for the day and relevant messaging from your company!  Your logo/or personal message will be displayed on the screen during breakfast. A great way for both you and our fire service personnel to wake up! 
Includes 2 tickets to the Awards Dinner.
 
Coffee Breaks $7,000
Treat our fire service personnel to a cup of coffee. Get yourself front and centre by sponsoring OAFC 2017 coffee breaks - twice a day - throughout the length of the conference. The coffee break sponsor will have custom branded take out cups at each break, ensuring your company’s imaging stays with our guests for the duration of the conference. 
 
Awards Reception $7,000 - SOLD
The Awards Reception is a wonderful opportunity for OAFC 2017 guests to connect with their peers and new friends prior to the Awards dinner. As a sponsor, your company’s branding will be incorporated into each guest’s complimentary refreshment and throughout the space, and as host, your company can incorporate your branding by adding a display into the reception space. 
 
OAFC 2017 Mobile App $6,000
The mobile app is a free tool all participants can download to their smart phones. The app makes the event agenda, exhibitor and attendee listings, trade show map, and speaker list available instantly in the palm of your hand. It is also used as a communication tool throughout the conference.  As the sponsor, your company’s branding will be incorporated into the landing page design and in all communications promoting the use of the app.  The SOURCE of OAFC 2017.
 
OAFC 2017 Shuttle $6,000
Attendees staying at the main conference hotel will need to take the shuttle each day to the Toronto Congress Centre. Grab their attention by sponsoring each shuttle. As the sponsor, the bus will be outfitted with custom signage, custom water bottles – branded to your company, and you have the opportunity to provide marketing materials at each seat –put your company representative on the bus at peak times for a target audience!  
 
Registration Booth $6,000 - SOLD
The registration area is the hub of OAFC 2017 – Every attendee and trade show guest must check in at registration.  Sponsoring the registration desks will enhance your brand at the show as your company can provide the design for the reg. desks including directions to your booth (OAFC graphics team are also at your disposal)
 
OAFC 2017 Lanyards $5,000 - SOLD
Every attendee, vendor and guest speaker have to wear a name badge at OAFC 2017.  Get the attention and recognition by sponsoring the lanyard that will be around our guest’s necks all week. Your company’s logo will be incorporated into the lanyard design.  Opportunity to use the OAFC 2017 sponsor room on Sunday/Monday where you can host an “invite” only demo, seminar or private meeting.
 
OAFC 2017 Delegate Tote Bags $5,000 - SOLD
Our fire service personnel need something to carry around their conference information and handouts – put you name and logo on the item that is carried all over the conference and trade show floor.  Delegate bag sponsors have the opportunity to use the OAFC 2017 sponsor room on Sunday/Monday where you can host an “invite” only demo, seminar or private meeting.
 
OAFC 2017 Delegate Note Books $5,000 - SOLD
Our fire service personnel get to hear from many different educational speakers receiving immeasurable learning opportunities at OAFC 2017– ensure our guests have the tools to take the important notes that they need to take back to the office by sponsoring the delegate notebook.  The note book is always a take-away hit, and with your logo on them, this sponsorship promises strong brand recognition. Delegate note book sponsors have the opportunity to use the OAFC 2017 sponsor room on Sunday/Monday where you can host an “invite” only demo, seminar or private meeting.
 
Rendezvous Lounge - Happy Hour! $5,000
Hundreds of attendees stay at the main conference hotel, the Crowne Plaza. The hotel lounge is busy each night with attendees – and what better way to network with conference guests than sponsoring the lounge happy hour on Saturday or Tuesday evening.  Offer a complimentary beverage and have company representatives host the hour! Sponsors have the opportunity to use the OAFC 2017 sponsor room on Sunday/Monday where you can host an “invite” only demo, seminar or private meeting.
 
President’s VIP Reception $5,000 - SOLD
The President’s VIP Reception is an invitation only event that takes place prior to the Awards Dinner.  This is an opportunity to recognize important guests, board members, committee volunteers and special guests with refreshments and hors d'oeuvre's. As the reception sponsor, you are invited to host the evening, and incorporate your company’s branding into the event.  As sponsors you have the opportunity to use the OAFC 2017 sponsor room on Sunday/Monday where you can host an “invite” only demo, seminar or private meeting.
 
Social Media Wall $5,000
Be the source of social information during the conference by sponsoring our social wall.  Not only does the social wall create buzz around the event, but reaches across our social networks.  Conference and trade show guests will see real-time feeds of what’s happening during the event.  The wall will be outfitted with your company’s branding and customized hashtags/messages will be generated to get customers to your booth.  Ask us about how you can generate more business through our social way by utilizing contests and gamification.
 
Conference Lunch $5,000 - 2 Left
Treat our fire service personnel to lunch during one of the conference days. As a sponsor, your company’s branding will be incorporated into the ballroom during lunch and you can place a special message and/or marketing materials at each table/seat.  Take your messaging digitally, by creating a custom presentation loop (video, etc.) that will play in the ballroom all throughout the lunch hour!
 
Municipal Officials Program $5,000 - SOLD
The fire chief’s municipal officials have a growing role in the chief’s day-to-day operations. The municipal official’s program allows the fire chiefs mayor, councillors and other senior municipal staff to gain a better understanding of the fire service and gives them the opportunity to participate in a live fire training exercise and specialized seminars.  As a sponsor, you get to host the event, participate in the seminars and live fire training exercise and your company’s branding will be incorporated into the event – an invaluable opportunity to highlight your business and its services.
 
Front Entrance Fire Truck Display $4,000 - SOLD
Wow OAFC 2017 attendees and guests right from the start. Help enhance the main entrance at the Toronto Congress Centre by having two of your fire trucks on display.  Better yet – put your company’s flag or banner from your ladder to welcome all guests.   A front and centre way to showcase your equipment and brand!
 
Companion Program $3,000
Host the off-site excursions companions participate in. The excursions will take place in the GTA and showcase the local area. This is a great opportunity to give back to those who support your customers 365 days a year. As a sponsor you can host the excursions and your company’s branding will be incorporated into the excursion and in pre-event marketing.   Create a lasting, memorable experience that our companions can’t stop talking about!
 
Smart Device Charging Stations $3,000
Be the source of power during the conference and trade show!  2 - 5ft charging stations, placed at the trade show café and in the lobby that showcase your company’s branding.  Each station includes a monitor where you can provide a customized video or message.   In addition, add marketing materials to the display area for guests to peruse while they wait. Our guests will be thanking you – especially when they left their charger back at the hotel.
 
Sugar Break $3,000
Our conference guests LOVE their sugar!  The OAFC 2017 sugar sponsor, gets customized candy offered to conference guests during their morning and afternoons of educational sessions.  Your customized candy, in customized containers, will be spread throughout the conference room for our fire service guests to enjoy.  Our guests will thank you for curing their sweet tooth during the event.
 
Whether you choose one of our sponsorship options or would like to create your own to fit your specific needs, our sponsorship opportunities will help you connect with your target audience.   If you are interested in sponsoring any element of OAFC 2017, please complete the following application form including the option(s) you wish to sponsor, and forward to Michelle OHara, Interim Event Manager at michelle.ohara@oafc.on.ca or, for more information call 905-426-9865 x222.
 
Please note: Sponsorship proposals are negotiated on a first-come, first-serve basis

 

OAFC 2017 Exhibitor List

To view the 2017 OAFC Interactive Floor Plan and Exhibitors, please click on the link below:

Questions can be forwarded to Shelley Molica, Trade Show Manager at 905-426-9865 extension 221 or to shelley.molica@oafc.on.ca
 

Trade Show Resources and Marketing Tips

We have created this section to assist you with any resources you may need for the upcoming show.  Included are marketing tips, interesting info graphics, social media information and market research links from trade show experts.  It is our goal to ensure that each exhibitor is reaching their full potential and to help increase exhibitor return on investment goals. 

If you have something of interest that you wish to share that you think is a valuable resource, please let us know.  

Articles
Successful Marketing Strategies before the Trade Show

The trade show industry has grown and evolved from its early days, when exhibitors simply showed up and presented their wares or services. Today’s industry requires a thorough follow-up campaign and most importantly, extensive planning and marketing steps taken long before the trade show doors open. Businesses who want to make the most of the trade show experience and gain the most sales and leads must properly prepare, predominantly in their pre-show successful marketing strategies.

The Importance of Trade Shows

Businesses are only able to grow with the continued addition of new customers, new ideas and new business, and trade shows provide an extraordinary opportunity to meet potential new customers, expand leads lists, and properly display new and exciting new offerings of a company. The Center for Exhibition Research collected data on the importance and value of trade shows for businesses and found that 70 percent of trade show attendees plan to buy one or more products, and 26 percent actually sign purchase orders.

Even more telling, 72 percent of attendees say that the trade show itself heavily influenced their decisions to buy. Clearly, trade shows are an important piece of the marketing puzzle for your business, a necessary step in finding the buyers and closing the sales.

Trade shows provide the following benefits to businesses:

Irreplaceable exposure: Meeting and greeting potential customers face-to-face has the maximum effect on your business’s ability to sell, and to a large group of people at the same time.

Expanded reach: Information shared at trade shows can be passed along to other potential customers through one of the most highly appreciated forms of marketing – word of mouth.

Lessened costs: Marketing efforts are compacted into a three or four day event, allowing businesses to reach a large number of customers simultaneously, and without the added costs of external advertising.

Pre-Trade Show Marketing Strategies That Work

Knowing how important trade shows can be to your sales, it’s critical to take the most steps possible before the events to maximize trade show efforts. Some great examples of marketing strategies that work include:

Share it Socially: Your attendance at the trade show can be expertly promoted through social media outlets, most without any cost. Spread the news of your attendance (and featured products) on Facebook and Twitter, or even consider setting up a Pinterest or Instagram account for full-color images of your exhibit offerings. Use the weeks leading up to the event to heavily promote your attendance with daily posts to build excitement and attention.

Connect with Other Exhibitors: Using LinkedIn and Facebook, RSVP to the trade show event and connect with others in the group or on the guest list. Share ideas for the trade show and also use the opportunity to make potential business connections for future sales.

Update Business Website: Make sure your business website contains all information about your trade show attendance, including the hours and location, and even offer a coupon to be used for orders placed at the trade show.

Use Send-outs: Build excitement and place focus on trade show attendance with a strategic email campaign in the weeks leading up the event.

Send a Press Release: Press releases are still considered valuable pieces of marketing, and putting a press release into the right publishing hands can send exposure all over the web.

Change Business Voicemail: May sound simple, but including a brief message about your attendance at the trade show on your company’s voicemail can alert callers to the fact. Include relevant information or a website address visitors can go to for more information.

Share New Products: Build hype for trade show attendance by announcing the unveiling of new products, with trade show attendees able to have the first look and chance to order. Share this news socially or through email send-outs.

Have a Contest: Reward those who follow your blog or social media sites with a contest, a chance to win free services or products from your business, encouraging them to share with others. Consider designing an ‘invitation’ to the trade show, and reward the person who can share it the most with a nice discount on your products.

Most importantly:

Be Creative: Creativity doesn’t have to cost a great deal; some of the greatest trade show marketing ideas have been relatively inexpensive. Find a way to make attendees want to visit your booth, be it with humorous advertising, promise of free wares or the guarantee of discounted services for trade show attendees.

Be Prepared: Not just with a well-designed and visually striking exhibit, but prepare fully with your presentation. Practice your ‘elevator speech’ so that when the time come, the lead or the sale is easy to capture. Consider making ‘business theater’ a part of your exhibit, inviting attendees to learn more about your business while also being able to reach a large number of people at a time.

Make the most of your trade show experience by taking advantage of every opportunity available, weeks and months before the event ever happens. Then, when the time comes, the trade show will bring in the most leads and ultimately the most sales.

Link to article:  Successful Marketing Strategies before the Trade Show

Northwest Creative Imaging Blog
Info Graphics

Click on the graphic to expand the graphic and visit the author

Click on the graphic to expand the graphic and visit the author

 

 

Contact Us

For information about the OAFC 2017 Trade Show, please contact:

Shelley Molica
Trade Show Manager
905-426-9865 x221

shelley.molica@oafc.on.ca

For information about OAFC 2017 Strategic Marketing Opportunities and Sponsorships, please contact:

Michelle O'Hara
905-426-9865 x222
michelle.ohara@oafc.on.ca